How to sell air is a practical guide that analyzes the art circuit in Bogotá. The project is inspired by the mix between atlas maps and data representation, leading to a different reading experience for the user, which has to look at the map, then choose the intersection of interest and finally reading it. This book gives tips and examples for regular people on how to "sell air"or conquer life throughout catfishing in the art world. The project was a collaboration between Juan S. Rangel, Joanna Fajardo, Andrea Peña and Luisa Bojaca.